Go to a paint department somewhere and ask the person behind the counter what the difference is between inside and outside the paint. Or just come to Colorcraft Paint and ask the guys you will see every day year after year who are educated on PAINT! Exterior paint is designed to move and flex with the surface it is painted on as where the interior paint is designed to be hard and scrubbable. That’s where the Gennex colorant Advantage comes into play.
Our ZERO VOC colorant system is not your old school colorant made from clay and glycol. It is a durable resin just like your paint is based on durable resin. The advantage is a stronger paint film and the benefit of Color retention even with dark colors, interior, and exterior. This is the same system we use with all our paints as well as custom colors and competitors colors when we match them.
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